Nissan X GQ | More Drive. More Fun.

SUMMARY

How White Rhino VFX used visual effects to assist GQ & Nissan in their new advertisement More, Drive. More Fun

White Rhino VFX completed visual effects and compositing work to create an immersive brand advertisement for the Nissan X GQ partnership to promote the new vehicles in the Nissan Fleet.

BRIEF

In collaboration with Nissan, GQ, a Men's Lifestyle Magazine, produced an immersive advertising piece to help drivers uncover the Nissan automobile right for them using an interactive quiz. Featuring professional race car driver Collete Davis, the brand advertisement uses a video game experience to showcase a range of Nissan automobiles and their attributes to viewers everywhere.

APPROACH

Producer Dave Gelb of Dreambear Productions invited White Rhino VFX to complete visual effects and compositing work for this exhilarating brand film. Beginning the work with screen replacements, our team at White Rhino VFX created an immersive environment by adding a red, futuristic UI around the driver, Collet Davis.

In the process of gathering assets, White Rhino VFX was able to collaborate with artists from all over the U.S. From the 3D art provided by Sam Hochman out in Los Angeles to the production work in New York by Dreambear, White Rhino FX was able to contribute the post-production work from headquarters in San Antonio, Texas.

RESULTS

Our Mission at White Rhino VFX is to continue producing high-quality work for brands everywhere. Dive into this project by watching the ad and taking the More Drive. More Fun. Quiz on GQ.com.

Read the full article on the GQs website.

LINK HERE

Director: Sebastien Samson

EP: Sasha Stoecklein Gerstein

Producer: Asafe Pereira

Production and Activation Lead: Olivia Pitteway

Senior Account Director: Lauren Gibbons

Manager, Production & Activation: Helena Nourzad

Associate Producer: Samad Dukes

Associate Director, Branded Production Mgmt: Sloane Cooper

Production Manager: Kristina Alvarez

Post Production Supervisor: Xavier Avery

Director of Post Production: Evan Brenner

Talent: Colette Davis @colletedavis

Dreambear: @dreambearproductions

EP: Dave Gelb @allthedave

EP: Evan Brown @evanmbrown

Animation Director: Sam "Dog" Hochman @dogdogdogdogdogdog1234

Supervising Producer: Shayan Farooq @shayanajmalfaroog

Line Producer: Farah Jabir @farahjabir

1st Ad: Eliana Roseen @elianaroseen

First Team PA: Ellie Rha

DP: Ben Elias @dimkiwi

1st AC: Connor Keep @connorkeep

2nd AC: Jade Alexia @jadealexia

Gaffer: Forest Erwin @forest.erwin

Best Electric: Fiona Carlsen @fionadonut

Key Grip: Alexander Fischetti @alexanderfischetti

Best Grip: Lukas Cardoni @lluk45

Swing: Benjamin Logan @bksince03

Sound: Bill Vella @chillvella

Production Designer: Sophia Uehara @sophia.uehara

Set Decorator: Henry Pskowski

Art Assistant: Fiona Penn @unsweetened_ice_fi

Art Assistant: Scott Fish

Hair: Gloria Espinoza @_gloriaespinoza

Makeup: Cyler Daigle

Stylist: Chloe Lucan

Stylist Assistant: Caylen Joseph

Production Assistant: Zoe Paddon @zmaevap

Production Assistant: Bryan Schaffer

Production Assistant: Avi Bhaya @_avibhaya

Production Assistant: Jahleel Hills @hypeman_hills

Editor: Zoe Mountain @zoemountain

Color: James Jenkins

Sound Mix: Dalton Harts @daltonharts

Design & Animation: Heck Studio @heck.studio

Animators: Michael Swearingen @Michaelvanswear & Peter Steineck @petersteineck

Compositing: White Rhino FX @whiterhinovfx

Project Supervisor: Daniel Saldivar @daniel.saldivar_

Project Coordinator: Brandii Requejo

Post Supervisor: Olivia Uhler

Nissan X GQ | More Drive. More Fun.

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