How White Rhino VFX assisted Lululemon in their new branded advertisement for the City Verse Sneaker.
Designed to build meaningful experiences by making people feel their best, Lululemon is a Canadian-American brand best known for its innovation in athletic apparel. Stepping into a new era, the brand’s new advertisement is focused on footwear; The City Verse Sneaker to be exact.
Approached by the post-production house, Thank You, Post, White Rhino VFX was asked to provide additional visual effects for the featured drop. Focused on set extensions, cleanup and finishing, the task was to ensure the shoe would be the core focus while maintaining an appealing aesthetic that fit the brand. The can
View the new City Verse Sneaker by clicking the link or by visiting a local Lululemon Store near you.
LULULEMON | CITY VERSE SNEAKER
SUMMARY
CREDITS:
Director/DP: Brandon Kuzma @koozie
Artist Rep: For Your Consideration @fycartists
Lululemon Art Director: Blair Lawton @freshprintsofblair
Lululemon Producer: Xenia Alexandra @xeniaalexandra_
Post Studio: Thank You Post @thankyoupost
Editor: Austin Will
Assistant Editor: Joe Carugati @jgcarugati
Post Producer: Dan Lesser @dan_lesser
Motion Graphics Design: Robbie King @robbiejking
Music: Primary Colour music @primary_color_music
Visual Effects: White Rhino VFX @whiterhinovfx
VFX Supervisior: Daniel Saldivar
Color Supervision: @forager.tv @aliwebb_forager @lilly.webb
Colorist: Jack Caswell @jackcaswell at Forager @forager.tv