Building Community with Lululemon’s Beyond Feel Campaign

In order to push progress further, Lululemon redesigned a running shoe to go “Beyond Feel.” Formulated for all types of terrain, Lululemon’s new Beyondfeel Running Shoe was created for all who dare to test the limits. Best known for their innovative athletic apparel, the brand focused its campaign around forming community for one simple product.

Honored to contribute to the brands mission, White Rhino VFX provided invisible visual effects & finishing to deliver a clean and modern look for the Beyondfeel Ad. Brough to us by Thank You, Post, the team at White Rhino worked diligently to curate aesthetic shots that encapsulates the dynamic features of the shoe.

The final edit is a immaculate piece that truly highlights every aspect of the sneakers redesign. Go Beyondfeel.

Available now for men and women at shop.lululemon.com

SUMMARY

Go Beyondfeel and Watch Lululemon’s New Campaign at a Lululemon Store Near You.

Director/DP: Brandon Kuzma 
Artist Rep: For Your Consideration 
Lululemon Art Director: Blair Lawton 
Lululemon Producer: Xenia Alexandra 
Post Studio: Thank You Post 
Editor: Austin Will 
Assistant Editor: Joe Carugati 
Post Producer: Dan Lesser 
Motion Graphics Design: Robbie King 
Music: Primary Colour music 
Visual Effects: White Rhino VFX 
VFX Supervisior: Daniel Saldivar 
Color Supervision: @forager.tv @aliwebb_forager @lilly.webb
Colorist: Jack Caswell  at Forager TV